The Business China Youth Series returned with an inspiring evening of ideas and creativity! Visionary speaker Ms Lim Sau Hoong — award-winning creative director, artist, and visual advisor for the 2008 Beijing Olympics — explored Creativity and Cultural Identity.
Sharing her journey from founding Shaofen Labs, Ms Lim offered two powerful insights:
1. weaving Chinese cultural essence into film, music, and art for a distinctive Eastern touch;
2. building a brand that reflects both her creative voice and Singapore’s identity, while resonating globally. For instance, Fenbao & Friends bring Singapore’s core values: Inclusiveness, Innovation, and Imagination to life, tackling big themes like tech, sustainability, empathy, and compassion as the first AI-native generation navigates a complex world.
As a leading figure in Singapore’s creative scene, Ms Lim showed how local creativity can shine brightly on the world stage — leaving the audience deeply inspired.