On 25 September, Business China student members had an early celebration of the Mid-Autumn Festival in a gathering held at *SCAPE @ Orchard. In conjunction with the festive celebration, results of the inaugural Business China Champ of Marketing 2.0 online competition were also announced. Ms Low Yen Ling, CEO of Business China, and Mr Vincent Lim, representative from BreadTalk, presented the S$5,000 cash prize to “IdeaBakers” – the winning team. The team also won an exclusive internship trip to BreadTalk’s branch in Shanghai this December.
The Business China Champ of Marketing 2.0 competition was jointly organised by Business China and omy, a bilingual web portal set up by Singapore Press Holdings Ltd. This inaugural marketing competition challenged students to whip up fresh business proposals as well as delightful TV commercials for BreadTalk’s Mid-Autumn Festival campaign in Shanghai, China. The competition was opened for a period of 11 weeks for Singaporean or Permanent Resident students aged between 16 and 26. Eight teams qualified in the eventual round, where 3 winning teams walked away with cash prizes. Five ‘Lucky Voters’ who had voted online for their favourite TV commercial were also presented with S$100 BreadTalk vouchers each.
The event also marked the first-ever Mid-Autumn Festival gathering organised for Business China student members. Besides having their intellect teased by lantern riddles, students were treated to a spread of gourmet teas, festive mooncakes and pomelos. The Chinese action-comedy ‘Guns n Roses’ (黄金大劫案), provided youths with a sampling of the Chinese pop culture and its trends.
DJ Kenneth Kong from UFM 100.3 and Ms Chang Zi Ying, a Business China Youth Chapter member, were the emcees of the evening. Through the engaging activities presented by the two young emcees, Business China hopes to present the “fun” and functional side of Chinese and Mandarin.
Some 100 student members of Business China, aged from 13 to 26 and studying in local secondary schools, junior colleges, polytechnics or universities, as well as their parents and teachers attended the event.
Results of the Business China Champ of Marketing 2.0 competition are as follow:
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Award category
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Winning team
|
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Business China Champ of Marketing 2.0
(S$5,000 cash prize & internship to Shanghai) |
IdeaBakers
Chia Yan An,
NTU Computer Science Xu Mingjie,
NTU School of Art, Design and Media Adelene Seah Wei Hui,
NTU Materials Science |
|
‘Think out of the box’ Award
(S$1,000 cash prize) |
Quality Assurance
Dennie Koh Yeong Jie,
NUS Materials Science and Engineering Berenice Wong Lijie,
NUS Communications and New Media Phua Kia Min,
NUS Materials Science and Engineering |
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‘Your Choice’ Award
(S$1,000 cash prize)
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Pankunchi
Yu Jiaxin, Nanyang Girls’ High School
Neo Hui Yuan, Nanyang Girls’ High School
Liew Ting Ting, Nanyang Girls’ High School
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